Product and
communication
processes in the most
efficient way possible
WHO WE ARE?
We studies, analyses and creates a strategy
together with the end customer to implement
the marketing, product and communication
process in the most efficient way possible
From the heart of the Italian Ceramics district, we leverage
global expertise to create unique, customized projects.
As a reliable team, we partner with you to develop
products, enhance communication, and explore business
opportunities.
Our core values: collaboration, innovation, and the balance
between technology and aesthetics.
Our target audience are all the companies in the
flooring and wall covering industry that need
a complete consultancy and want to deal with
external figures that allow them to differentiate
themselves from the rest of the market.
We have concentrated all our
skills, resources and abilities to
operate in four areas that seem
to be apparently separate, but
which are united by the same
common thread:
MARKETING
PRODUCT
COMMUNICATION
TECHNICAL ASSISTANCE
OUR MISSION
We blend strategy, product development, and communication
with technical support for success.
Through analysis and collaboration, we define the best approach
and guide you toward achievable goals.
Our goal? To be your trusted partner in Italy for marketing,
product, and communication.
WHAT WE DO
01
Strategical
Action Plan
Action Plan
02
Strategical
Action Plan
Action Plan
03
Strategical
Action Plan
Action Plan
04
Product R&D
Action Plan
Action Plan
05
Sales
Training
Training
Customize services based on
our partner Company needs
STRATEGICAL
ACTION PLAN
Strategic plan is a document that
defines the objectives, direction,
stages of development of a company.
Branding creates a lasting impression, sets
expectations, and highlights your unique value.
Through advertising, service, promotions, reputation, and
logo, it defines who you are and how you're perceived.
ANALYSES IN TERMS OF
BRAND ARCHITECTURE
The idea behind brand image is that the
consumer is not purchasing just the
product/service but also the image associated
with that product/service.
Branding defines a product, leaving a lasting impression
and setting customer expectations.
It differentiates you from competitors, showcasing your
unique value.
Built through advertising, service, promotions,
reputation, and logo, your brand reflects who you are
and how you want to be perceived.
MARKETING AND COMMUNICATION PLAN
Our purpose is to coordinate and monitor all the
marketing and communication activities in
connection with product research, techical
development based on our partner target.
The marketing and communication plan outlines
strategies and actions to achieve business objectives
for a brand or product.
It is both strategic and operational, turning the
strategic plan’s goals into concrete actions.
PRODUCT R&D
ACTION PLAN
Our team will following the R&D of new product
development using a strategical planning.
Development of trends collections, sample
prototype in Italy and tecnical assitance
for the start up of the projects.
SALES
TRAINING
Our sales training supports partners by
equipping their sales network with effective
communication tools.
Engaging sales channels ensures a unified
market identity shared by all key players.
A company's success depends on aligning sales
strategies with objectives.
As the company evolves, a well-trained sales
team-internal or external-adds value to products and
strengthens brand image.
Our Sales Training provides meetings and tools to equip
the team with the knowledge and resources needed to
effectively communicate product value and enhance
brand perception.
SERVICES
Product:
Catalogue study and benchmark
New concepts and collection setup
Design research and selection
Purchase assistance
Design development (Colours, Faces, Finishing, Decors, Cuts, etc.)
Colour adjustment with factory colour profile
New concepts and collection setup
Design research and selection
Purchase assistance
Design development (Colours, Faces, Finishing, Decors, Cuts, etc.)
Colour adjustment with factory colour profile
Branding:
Strategy consultancy
Brand heritage and global situation study
Logo, stationary, packaging and graphic environment
Extended visual identity manual
Brand heritage and global situation study
Logo, stationary, packaging and graphic environment
Extended visual identity manual
Promotion:
General catalogue
Individual collection catalogues
Reports and other corporate books Technical panels
Sample folders
Merchandising
Product displays
Product promotion catalogue Communication:
Advertising strategy
Campaign creativity and art direction Storyboard
Production supervising and adaptations to media
Individual collection catalogues
Reports and other corporate books Technical panels
Sample folders
Merchandising
Product displays
Product promotion catalogue Communication:
Advertising strategy
Campaign creativity and art direction Storyboard
Production supervising and adaptations to media
Exhibition:
Flagship Showroom
Distributor Shop model
Franchiser books
Stand design for fairs
Office design
Exhibiting systems and graphic design Interior design and decoration
Distributor Shop model
Franchiser books
Stand design for fairs
Office design
Exhibiting systems and graphic design Interior design and decoration
Digital:
Website design, architecture and UX/UI App design, architecture and UX/UI Social media graphic contents
